The Sony Ericsson Xperia Pureness will not be offered through the usual distribution channels. The phone will be offered through outlets such as Selfridges and other “design museum shops” when it is released in the UK this November. Cathy Davies, Sony Ericsson’s marketing director, said that the Pureness will be positioned more as an “iconic niche product, not mass-market.” The Pureness is priced at £530 each or around $870. Stay tuned for more updates. [Mobilewhack]
